In 1922 the Chicago Tribune hosted an international design competition for its new headquarters, and offered $100,000 in prize money with a $50,000 1st prize for "the most beautiful and distinctive office building in the world". The competition worked brilliantly for months as a publicity stunt, and the resulting entries still reveal a unique turning point in American architectural history. More than 260 entries were received.
I think they really did end up with a beautiful building.
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